function itemclicked(id) {

        alert("clicked at :"+id);

        var el = document.getElementById(id);

        var pElement = el.contentText || el.innerText;

        alert("value of this is: " + pElement);

    }

    function callAlert()

        {

            //get number of rows to create

            listRows = prompt("how many list row you want??");

            listRows = parseInt( listRows, 10 );

            var listText = "List Number";

                    for(var i = 0;i < listRows; i++)

                    {

                        if(i%2==0)

                        {

                            listText = listText +i+'<p style="background-color:#EEEEEE" id = "listNum' + i + '" onclick = "itemclicked(id)">';

                        }                   

                        else

                        {

                            listText = listText + i+ '<p  id = "listNum' + i + '" onclick = "itemclicked(id)">';

                        }                                   

                        listText = listText + i;

                        //document.getElementById("lst").innerHTML = listText+i+'5';

                    }

                    document.getElementById("lst").innerHTML = listText+i;

        }

    callAlert();